3 Things I’ve learned from Affiliate marketing
I started my blog to share my fashion tips and outfit inspirations. I didn’t have the intention of turning my hobby into anything more.
Over the years, I’ve incorporated blogging tips, beauty, travel-related content.
This February marks my 3rd year blogging with my very own domain. Recently, I revisited the mission of my blog. After reflecting where I am in my life and how I want to grow and move forward, I knew I wanted to give more value to my readers. I’m excited to rebrand my blog and share this new journey of fashion, beauty, travel, and life with you.
People often ask me, how do you make money blogging? The answer to that question is: there’s a lot of ways to make money blogging. Every blog serves a different purpose depending on the type of business the individual(s) is running.
One of the ways people make money from blogs is affiliate marketing.
As a blogger, along with many bloggers & digital influencers, affiliate marketing is a source of income. Affiliate marketing is a relationship between a brand, publisher, and consumer. It usually occurs when a publisher (blogger or influencer) promotes a product and provides a special link for people to click on. If a purchase is made through the ink, the publisher receives a commission. Of course, every affiliate program’s terms varies but that’s the base-line of what affiliate marketing entails.
I never fully understood affiliate marketing until I took this course: Making Sense of Affiliate Marketing. In Michelle Schroeder-Gardner’s course, she’s able to article the 101 of affiliate marketing and provide practical ideas and steps you can take to successfully implement affiliate marketing.
If you’re ready to get into affiliate marketing, I highly recommend taking her course. Even if you’re not, it’s still a great course to take so that when the time comes for you to get into affiliate marketing, you’re prepared.
With that said, I want to share with you 3 things I’ve learned about affiliate marketing.
CHOOSE PRODUCTS YOU BELIEVE IN
This is important because you don’t want to be sharing products you don’t like or enjoy. Plus, when you like something or discover something you enjoy, what do you naturally do? You share it, of course!! That carries over into affiliate marketing as well.
I’m a fashion & lifestyle blogger so I share a lot of fashion-related things and beauty-related things. I use a lot of beauty products and wear a lot of clothes, but I only share ones that I think are worth sharing.
This is a mistake early bloggers make (and I did too): trying to promote everything and anything. However, through that experience I learned what I liked, what I didn’t like, and I was able to figure out what I stand for and what I want to stand for.
When you like a product, it makes it easier to authentically share it with your readers.
DIVERSIFY YOUR CONTENT
This means, adjusting your content accordingly to fit your audience on your different social platforms or sites.
This is not necessary if you don’t plan on sharing content on your social media platforms. But if you are, it’s important to keep in the mind the way your readers consume your content. For example, on YouTube, you’ll be better off talking in front of a camera; on your blog, it may be better to write out the review; on Instagram, post a nice flat lay of the product with key points about your product.
I also think that if you’re going to share a product or service on your blog, why not share it with your community across your social platforms? =)
MANY AFFILIATE PROGRAMS
There are a lot of different affiliate programs out there. It seems like almost every e-commerce nowadays have an affiliate program. You don’t have to settle for just one.
I’m involved with different affiliate programs: Directly with the business, a third-party (like Rakuten or Pepperjam Networks), and a CPC like shopstyle.
This provides me options on what I want to share and how I want to share it.
If you’re looking into affiliate marketing, start with stores you already shop at, they might have a program already. Don’t be afraid to look around!
Some people prefer to work through a third-party because everything (like your analytics & total payout) is there, some people like working directly with the business for more control. This is completely up to you and your preference.
Don’t be afraid that you’ll be stuck with just one affiliate option.
A FINAL NOTE
If you’re a reader, keep in mind that you do not have to click or use the links provided. You are not obligated to do so in any way, shape, or form. But know that, it is a source of income for that particular blogger and by using the link, it’s helps with his/her blogging business and which helps to provide you with better content.
If you’re a blogger, believe in your readers. I know I choose to buy through affiliated links because it’s my way of showing support to blogs I’ve invested a lot of time reading. As a community, they want to support your business, and they trust in what you have to say.
I can go on about more things I’ve learned since I started affiliate marketing as a monetizing tool for my blog. But those are three things I thought would be most helpful for you if you’re just starting out.
If you want to learn more about affiliate marketing, I highly recommend Michelle’s course Making Sense of Affiliate marketing. It’s a great way to get you started.
If you can’t afford it at this time, her blog also has a lot of free resources available. There are also a ton of free resources out there that talks about affiliate marketing as well.
Thank you for reading! Let me know in the comments if you use affiliate marketing and what are some of your tips?
As always, I wish you the best.
FTC: Link to Making Sense of Affiliate Marketing is an affiliate link.